Downside #10

No-one really reads what you write

More to the point, no-one you care about ever reads what you write. After meeting a few of them you won't give a monkeys about those lucky travellers sift heedlessly through your delicately crafted prose for brute facts, but at least they went out and bought the damn book; your friends, family and business contacts, however, will under no circumstances get any further than the inside front cover before slinging six months of your life's work aside like the Finance section of the weekend papers. Even if you hand out free copies chances are they'll instantly be installed on a shelf somewhere, where they'll pass the rest of their days gently mouldering into a sick yellow colour. No, if you want compliments on your nicely-turned sentences, ironic counterpoints and telling similes, you'll just have to find a mirror and do it yourself. And don't try to tell me you're not doing that already.